Role Overview
Why this role exists
Animoca Brands Japan is expanding its team. Our mission: bring Animoca Brands global products to Japanese users — and connect the Japanese and global ecosystems. The first product we are focused on is Animoca Minds, an AI agent platform that requires nothing more than an email address to get started. No crypto wallet. No technical knowledge. Just a powerful AI that works for you. We are looking for our next full-time team member who will work directly with the CEO to own GTM, growth, and operations across our portfolio. This is a zero-to-one role. Small team, big scope, real ownership.
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You will be the engine behind Animoca Brands Japan go-to-market execution. Reporting directly to the CEO, you will own and drive:
Growth & User Acquisition
- Own the growth strategy and execution for Animoca Minds Japanese user acquisition
- Design, run, and iterate on campaigns across digital channels (SNS, community, content, referral)
- Define and track KPIs; translate data into actionable next steps
Community & Content
- Build and manage Japanese user communities (X, Discord, LINE, etc.)
- Plan, produce, and manage localized content
Operations & Business Development
- Manage day-to-day operations across multiple concurrent projects
- Coordinate with the Animoca Brands global team
Requirements Requirements
- Hands-on experience in BtoC service growth, marketing, community, or content — you have chased real user numbers
- You understand the difference between how large organizations and small ones operate — and you actively prefer the speed, ownership, and ambiguity of a lean team
- Self-starter: you can define the problem, build the plan, and execute without being told what to do
- Genuinely curious about AI — you use AI tools daily and can speak to how they fit into your workflow
- Comfortable with uncertainty; you treat unclear situations as opportunities, not obstacles
Nice to Have Nice to have
- Side projects, freelance work, or personal initiatives alongside your main role
- Experience building or managing online communities
- Data analysis literacy (able to pull insights from dashboards without a data team)
- Creative/design sensibility for content production
- Interest in Web3, blockchain, or digital assets
- Business-level English (reading/writing)